The New Eplorer:
BRIXTON - SP22 BRAND CAMPAIGN
You won’t find it on a map, It comes in the most unexpected places. This is where you find the New Explorer.
It’s not on the higest mountain or an extremley remote place on earth. It is the internal relationship between yourself and the outside world. It’s the intersection between your interest and your surroundings and how we as people come together.
Stripping away the outside world in the studio setting, the story is told through a personal style, the things they do with thier time, and the ojects they surround themselves with.
COMMERCIAL 1 - SEASON KICKOFF
Scene 1
The season kickoff in a common space
where all walks of life come together.
The Bus Stop
The season kickoff in a common space
where all walks of life come together.
SCENE 2
The Paranoyds
SCENE 3
The Cowboy
SCENE 4
From City Scapes To Landscapes
From City Scapes To Landscapes
SCENE 5
Joanna
SCENE 6
The Vacation
Digital Support
Scene 7
The Artist
ROLL - Concept Development, Campaign Development, Art Direction
CREDITS
Creative Partner / Branding Develoment - Basic Agency / Matt Kipper
Campaing Photography - Jake Jones
Digital Support Photography - Jack Belli
Motion/Camera Opp - Josh Nardo (Tasty Heavy)
Brixton Holiday ‘22 Campaign
LADY REBEL / THE GENTALMAN & HOOLIGAN
In Holiday 2022 we partnered with musician Samm Henshaw and actress/model Bar Maldonado in their homebase of London. With this multi-talented pair, we expose their personal style and highlight their various talents all set in the everyday textures of suburban England.
ROLL - Creative Direction, Campaign Development, Art Direction
CREDITS
Campaing Photography - Curtis Jehsta
Motion/Camera Opp - Sam Friend
Styling - Ashley Holthaus
THE FANNING LOW:
Party Starting Technology
COMMERCIAL 1 - PARTY STARTER
DIGITAL EXPERIENCE - REEF.COM
COMMERCIAL 2 - QUICK DRAW
COMMERCIAL 3 - CAN YOU DIG IT?
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Director/Camera Opp - Josh Nardo (Tasty Heavy)
Photography - Nick Green
THE DISCOVERY:
EASY ON / EASY OFF
FULL EDIT
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Animation - Molly Dickson
CARIBBEAN COLORS:
REEF 2018 LIFESTYLE PHOTOGRAPHY
From the pristine beaches of Saint John to the bustling city streets Saint Thomas, the Virgin Islands are enveloped in color. Only there will you find that translucent turquoise tone of the water and that distinct kinetic green paired with an electric pink as vines drape over a mason wall.
This was our backdrop for Reef’s 2018 lifestyle shoot. A product-first approach intended to show the breath of the product line set in the location it was designed for - the beach.
ROLL - Concept Development, On-Location Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Photographer - Tim Barber
Production - Summer Jax
Models - Cenit Nadir & Evan Geiselman
THE FANNING PACK:
The Party Starting Technology
To combat the internet haters, on April Fools Day we (fake) introduced the FANNING PACK. The day when brands get permission to poke fun at themselves. Being the only company that has a sandal that can open a bottle, we get a lot of comments concerning the possiblity of self-contaminating yourself with unknown germs. This video and social campaign was our chance to have fun with our audience and to just have fun in general.
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Fanning Pack Designer - Seth Neville
Video - Parker Schmidt
Talent - Johnny Hall
THIS IS DC:
2016 BRAND CAMPAIGN
LOOK & FEEL
SEASON 2 LINEGUIDE
SEASON 2 SKATEBOARDING BOOK
BRAND LOOK & FEEL ON DCSHOES.COM
RETAIL POSTER EXAMPLES
CAMPAIGN STYLEGUIDE
PRODUCT PHOTOGRAPHY STYLEGUIDE
ROLL - Creative Development, Design, Photo Direction
CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn, Andrew Harner, Alice Park
Action Photography - Mike Blabac
Product Photography - Steven Treboux
DEFINED BY: IIKKA
DC SPRING ‘16 LOOKBOOK
Both growing up in Finland – DC pro snowboarder Iikka Backstrom and friend (photographer & ex-professional snowboarder) Jussi Oksanen – share many common interests in their love for snowboarding, camping, skating, surfing, and all things outdoors. Allergic to planning and in love with a good rogue mission to anywhere but nowhere, Iikka is more interested in the journey then the destination. Embrace life’s imperfections, live for the moment, and take a glimpse into the life of Iikka Backstrom as he, Jussi, and friends enjoy the freedom of life during the off season.
The ‘Defined By’ lookbook series takes a glimpse into DC’s diverse personalities by capturing them doing whatever it is they love while wearing only whatever it is they love. This season’s Spring 2016 lookbook was curated by Iikka Backstrom.
PRINT LOOKBOOK - 48 pages - Premium matte stock.
DIGITAL LOOKBOOK - An interactive lookbook with shopping capabilities
ROLL - Design, Photo Direction
CREDITS
Creative Director - Deven Stephens
Photos - Jussi Oksanen
Filmer/Editor - Bobby Sorich
INITIALS COLLLECTION
BRANDING & PACKAGING
HANGTAG & INTERIOR WOVEN LABEL
EXTERIOR WOVEN LABEL
HANGTAG & INTERIOR WOVEN LABEL
INTERIOR SCREEN-PRINTED LABEL
LABEL DESIGN AND COMPLETE LABEL PACKAGE
ROLL - Creative Development, Design
CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn
THE TRASE
The Original. Since Now.
Print Ad Design
Various Poster Design
DC.COM Presence
Styling On-Body Images - Social
Styling On-Body Images - Social
In-Store POP
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Deven Stephens
Director/Filmer - Kirk Dianda
Photos - Steven Treboux
THE EVAN SMITH PRO
The Evan Smith Pro launch campaign is a collaboration in the truest sense. The concept of a living shoe that came to destroy all others is the brainchild of Evan himself and once paired up with the talented DC marketing crew the project really came to life.
With the many technical innovations pack into the pro model skate shoe plus adding the sheer creative energy that Evan skates and lives his life with, there was a lot to cover in a single campaign.
ROLL - Creative Development, Design, Photo Direction
CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn
Action Photography - Mike Blabac
Product Photography - Steven Treboux
Video - Chris Ray, Martin Fobes
VICTORY
MOTORCYCLES
MY12 BROCHURES
CHRIS SCHINDLER, San Diego, Ca