The New Eplorer:

BRIXTON - SP22 BRAND CAMPAIGN




You won’t find it on a map, It comes in the most unexpected places. This is where you find the New Explorer.

It’s not on the higest mountain or an extremley remote place on earth. It is the internal relationship between yourself and the outside world. It’s the intersection between your interest and your surroundings and how we as people come together.

Stripping away the outside world in the studio setting, the story is told through a personal style, the things they do with thier time, and the ojects they surround themselves with.





COMMERCIAL 1 - SEASON KICKOFF





Scene 1

The Bus Stop


The season kickoff in a common space
where all walks of life come together.










SCENE 2

The Paranoyds











SCENE 3

The Cowboy









SCENE 4

From City Scapes To Landscapes









SCENE 5

Joanna





SCENE 6

The Vacation








Digital Support









Scene 7

The Artist






ROLL - Concept Development, Campaign Development, Art Direction

CREDITS
Creative Partner / Branding Develoment - Basic Agency / Matt Kipper
Campaing Photography - Jake Jones
Digital Support Photography - Jack Belli
Motion/Camera Opp - Josh Nardo (Tasty Heavy)




Brixton Holiday ‘22 Campaign




LADY REBEL / THE GENTALMAN & HOOLIGAN


In Holiday 2022 we partnered with musician Samm Henshaw and actress/model Bar Maldonado in their homebase of London. With this multi-talented pair, we expose their personal style and highlight their various talents all set in the everyday textures of suburban England.










ROLL - Creative Direction, Campaign Development, Art Direction

CREDITS
Campaing Photography - Curtis Jehsta
Motion/Camera Opp - Sam Friend
Styling - Ashley Holthaus

THE FANNING LOW:

Party Starting Technology






COMMERCIAL 1 - PARTY STARTER





DIGITAL EXPERIENCE - REEF.COM




COMMERCIAL 2 - QUICK DRAW





COMMERCIAL 3 - CAN YOU DIG IT?

















ROLL - Concept Development, Art Direction, Design

CREDITS
Creative Director - Tait Hawes
Director/Camera Opp - Josh Nardo (Tasty Heavy)
Photography - Nick Green



THE DISCOVERY:

EASY ON / EASY OFF









FULL EDIT









ROLL - Concept Development, Art Direction, Design

CREDITS
Creative Director - Tait Hawes
Animation - Molly Dickson



CARIBBEAN COLORS:

REEF 2018 LIFESTYLE PHOTOGRAPHY




From the pristine beaches of Saint John to the bustling city streets Saint Thomas, the Virgin Islands are enveloped in color. Only there will you find that translucent turquoise tone of the water and that distinct kinetic green paired with an electric pink as vines drape over a mason wall.

This was our backdrop for Reef’s 2018 lifestyle shoot. A product-first approach intended to show the breath of the product line set in the location it was designed for - the beach.








ROLL - Concept Development, On-Location Art Direction, Design

CREDITS
Creative Director - Tait Hawes
Photographer - Tim Barber
Production - Summer Jax
Models - Cenit Nadir & Evan Geiselman



THE FANNING PACK:

 The Party Starting Technology




To combat the internet haters, on April Fools Day we (fake) introduced the FANNING PACK. The day when brands get permission to poke fun at themselves.  Being the only company that has a sandal that can open a bottle, we get a lot of comments concerning the possiblity of self-contaminating yourself with unknown germs. This video and social campaign was our chance to have fun with our audience and to just have fun in general.





ROLL - Concept Development, Art Direction, Design

CREDITS
Creative Director - Tait Hawes
Fanning Pack Designer - Seth Neville
Video - Parker Schmidt 
Talent - Johnny Hall



THIS IS DC:

2016 BRAND CAMPAIGN







LOOK & FEEL




SEASON 2 LINEGUIDE



SEASON 2 SKATEBOARDING BOOK



BRAND LOOK & FEEL ON DCSHOES.COM



RETAIL POSTER EXAMPLES



CAMPAIGN STYLEGUIDE



PRODUCT PHOTOGRAPHY STYLEGUIDE



ROLL - Creative Development, Design, Photo Direction

CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn, Andrew Harner, Alice Park
Action Photography - Mike Blabac
Product Photography - Steven Treboux



DEFINED BY: IIKKA

DC SPRING ‘16 LOOKBOOK





Both growing up in Finland – DC pro snowboarder Iikka Backstrom and friend (photographer & ex-professional snowboarder) Jussi Oksanen – share many common interests in their love for snowboarding, camping, skating, surfing, and all things outdoors. Allergic to planning and in love with a good rogue mission to anywhere but nowhere, Iikka is more interested in the journey then the destination. Embrace life’s imperfections, live for the moment, and take a glimpse into the life of Iikka Backstrom as he, Jussi, and friends enjoy the freedom of life during the off season.

The ‘Defined By’ lookbook series takes a glimpse into DC’s diverse personalities by capturing them doing whatever it is they love while wearing only whatever it is they love. This season’s Spring 2016 lookbook was curated by Iikka Backstrom.









PRINT LOOKBOOK - 48 pages - Premium matte stock.





DIGITAL LOOKBOOK - An interactive lookbook with shopping capabilities




ROLL - Design, Photo Direction

CREDITS
Creative Director - Deven Stephens
Photos - Jussi Oksanen
Filmer/Editor - Bobby Sorich



INITIALS COLLLECTION

BRANDING & PACKAGING






HANGTAG & INTERIOR WOVEN LABEL


EXTERIOR WOVEN LABEL



HANGTAG & INTERIOR WOVEN LABEL



INTERIOR SCREEN-PRINTED LABEL



LABEL DESIGN AND COMPLETE LABEL PACKAGE




ROLL - Creative Development, Design

CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn


THE TRASE

The Original. Since Now.









Print Ad Design



Various Poster Design



DC.COM Presence



Styling On-Body Images - Social



Styling On-Body Images - Social



In-Store POP




ROLL - Concept Development, Art Direction, Design

CREDITS
Creative Director - Deven Stephens
Director/Filmer - Kirk Dianda
Photos - Steven Treboux



THE EVAN SMITH PRO



The Evan Smith Pro launch campaign is a collaboration in the truest sense. The concept of a living shoe that came to destroy all others is the brainchild of Evan himself and once paired up with the talented DC marketing crew the project really came to life.

With the many technical innovations pack into the pro model skate shoe plus adding the sheer creative energy that Evan skates and lives his life with, there was a lot to cover in a single campaign.





















ROLL - Creative Development, Design, Photo Direction

CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn
Action Photography - Mike Blabac
Product Photography - Steven Treboux
Video - Chris Ray, Martin Fobes



VICTORY
MOTORCYCLES

MY12 BROCHURES




Custome Typeface Design - Click to see more

Favorite Spreads - Click to see more














CHRIS SCHINDLER, San Diego, Ca