The Fanning Pack
REEF - APRIL FOOLS CAMPAIGN
To combat the internet haters, on April Fools Day we (fake) introduced the FANNING PACK. The day when brands get permission to poke fun at themselves. Being the only company that has a sandal that can open a bottle, we get a lot of comments concerning the possiblity of self-contaminating yourself with unknown germs. This video and social campaign was our chance to have fun with our audience and to just have fun in general.
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Fanning Pack Designer - Seth Neville
Video - Parker Schmidt
Talent - Johnny Hall
CHRIS SCHINDLER, San Diego, Ca