THE FANNING PACK:

 The Party Starting Technology




To combat the internet haters, on April Fools Day we (fake) introduced the FANNING PACK. The day when brands get permission to poke fun at themselves.  Being the only company that has a sandal that can open a bottle, we get a lot of comments concerning the possiblity of self-contaminating yourself with unknown germs. This video and social campaign was our chance to have fun with our audience and to just have fun in general.








ROLL - Concept Development, Art Direction, Design

CREDITS
Creative Director - Tait Hawes
Fanning Pack Designer - Seth Neville
Video - Parker Schmidt 
Talent - Johnny Hall



CHRIS SCHINDLER, San Diego, Calif.