THE FANNING LOW:
Party Starting Technology
COMMERCIAL 1 - PARTY STARTER
DIGITAL EXPERIENCE - REEF.COM
COMMERCIAL 2 - QUICK DRAW
COMMERCIAL 3 - CAN YOU DIG IT?
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Director/Camera Opp - Josh Nardo (Tasty Heavy)
Photography - Nick Green
THE DISCOVERY:
EASY ON / EASY OFF
FULL EDIT
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Animation - Molly Dickson
CARIBBEAN COLORS:
REEF 2018 LIFESTYLE PHOTOGRAPHY
From the pristine beaches of Saint John to the bustling city streets Saint Thomas, the Virgin Islands are enveloped in color. Only there will you find that translucent turquoise tone of the water and that distinct kinetic green paired with an electric pink as vines drape over a mason wall.
This was our backdrop for Reef’s 2018 lifestyle shoot. A product-first approach intended to show the breath of the product line set in the location it was designed for - the beach.
ROLL - Concept Development, On-Location Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Photographer - Tim Barber
Production - Summer Jax
Models - Cenit Nadir & Evan Geiselman
THE FANNING PACK:
The Party Starting Technology
To combat the internet haters, on April Fools Day we (fake) introduced the FANNING PACK. The day when brands get permission to poke fun at themselves. Being the only company that has a sandal that can open a bottle, we get a lot of comments concerning the possiblity of self-contaminating yourself with unknown germs. This video and social campaign was our chance to have fun with our audience and to just have fun in general.
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Fanning Pack Designer - Seth Neville
Video - Parker Schmidt
Talent - Johnny Hall
CHRIS SCHINDLER, San Diego, Ca