Defy Convention

DC SHOES - 2014 BRAND CAMPAIGN




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DEFY CONVENTION is the call to arms for DC Shoes for 2014. It is a call back to the 20 years of DC's rebelous attitude and a rally call to march into the future with the same mind set. Above is the main logo type used in DC's marketing throughout 2014 and beyond. Secondary logo type Logo type usage guide Logo type usage guide Logo type usage guide



Animated Logo Type

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Anamorphic Perspective Logo Type - Main View Anamorphic Perspective Logo Type - Close Up View Anamorphic Perspective Logo Type - Alternative View Anamorphic Perspective Logo Type - Alternative View Anamorphic Perspective Logo Type - Alternative View Anamorphic Perspective Logo Type - Alternative View Anamorphic Perspective Logo Type - Alternative View Anamorphic Perspective Logo Type - Alternative View Multi-Layered Vinyl Logo Type - Main View Multi-Layered Vinyl Logo Type - Alternative View Multi-Layered Vinyl Logo Type - Alternative View Vinyl Logo Type - Main View


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Close Up Side View Main View


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DEFY CONVENTION Marketing Examples - 2 Page Spread DEFY CONVENTION Marketing Examples - Single Page DEFY CONVENTION Marketing Examples - Catalog DEFY CONVENTION - Marketing Template DEFY CONVENTION - Template Suite DEFY CONVENTION - Template Suite w/ Images DEFY CONVENTION - Resize/New Creative Directive DEFY CONVENTION - Resize/New Creative Directive DEFY CONVENTION - Resize/New Creative Directive


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Seasonal campaigns based on brand campaign guidelines - The Lynx Ad Seasonal campaigns based on brand campaign guidelines - The Initials Collection Ad Seasonal campaigns based on brand campaign guidelines - The Cole Lite 2 Ad Seasonal campaigns based on brand campaign guidelines - The Cole Lite 2 Web Creative Seasonal campaigns based on brand campaign guidelines - Social Media Examples Seasonal campaigns based on brand campaign guidelines - Instore Shoe Display


CREDITS
Creative Director - Deven Stephens
Photos - Steven Treboux & Mike Blabac
Contributing Designer - Mark Winn
Animation - Vogner
CHRIS SCHINDLER, San Diego, Ca
Running on Cargo