THIS IS DC:
2016 BRAND CAMPAIGN
LOOK & FEEL
SEASON 2 LINEGUIDE
SEASON 2 SKATEBOARDING BOOK
BRAND LOOK & FEEL ON DCSHOES.COM
RETAIL POSTER EXAMPLES
CAMPAIGN STYLEGUIDE
PRODUCT PHOTOGRAPHY STYLEGUIDE
ROLL - Creative Development, Design, Photo Direction
CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn, Andrew Harner, Alice Park
Action Photography - Mike Blabac
Product Photography - Steven Treboux
DEFINED BY: IIKKA
DC SPRING ‘16 LOOKBOOK
Both growing up in Finland – DC pro snowboarder Iikka Backstrom and friend (photographer & ex-professional snowboarder) Jussi Oksanen – share many common interests in their love for snowboarding, camping, skating, surfing, and all things outdoors. Allergic to planning and in love with a good rogue mission to anywhere but nowhere, Iikka is more interested in the journey then the destination. Embrace life’s imperfections, live for the moment, and take a glimpse into the life of Iikka Backstrom as he, Jussi, and friends enjoy the freedom of life during the off season.
The ‘Defined By’ lookbook series takes a glimpse into DC’s diverse personalities by capturing them doing whatever it is they love while wearing only whatever it is they love. This season’s Spring 2016 lookbook was curated by Iikka Backstrom.
PRINT LOOKBOOK - 48 pages - Premium matte stock.
DIGITAL LOOKBOOK - An interactive lookbook with shopping capabilities
ROLL - Design, Photo Direction
CREDITS
Creative Director - Deven Stephens
Photos - Jussi Oksanen
Filmer/Editor - Bobby Sorich
INITIALS COLLLECTION
BRANDING & PACKAGING
HANGTAG & INTERIOR WOVEN LABEL
EXTERIOR WOVEN LABEL
HANGTAG & INTERIOR WOVEN LABEL
INTERIOR SCREEN-PRINTED LABEL
LABEL DESIGN AND COMPLETE LABEL PACKAGE
ROLL - Creative Development, Design
CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn
THE TRASE
The Original. Since Now.
Print Ad Design
Various Poster Design
DC.COM Presence
Styling On-Body Images - Social
Styling On-Body Images - Social
In-Store POP
ROLL - Concept Development, Art Direction, Design
CREDITS
Creative Director - Deven Stephens
Director/Filmer - Kirk Dianda
Photos - Steven Treboux
THE EVAN SMITH PRO
The Evan Smith Pro launch campaign is a collaboration in the truest sense. The concept of a living shoe that came to destroy all others is the brainchild of Evan himself and once paired up with the talented DC marketing crew the project really came to life.
With the many technical innovations pack into the pro model skate shoe plus adding the sheer creative energy that Evan skates and lives his life with, there was a lot to cover in a single campaign.
ROLL - Creative Development, Design, Photo Direction
CREDITS
Creative Director - Deven Stephens
Additional Creative Support - Mark Winn
Action Photography - Mike Blabac
Product Photography - Steven Treboux
Video - Chris Ray, Martin Fobes
CHRIS SCHINDLER, San Diego, Ca