Caribbean Colors
REEF - SP18 CATALOG
From the pristine beaches of Saint John to the bustling city streets Saint Thomas, the Virgin Islands are enveloped in color. Only there will you find that translucent turquoise tone of the water and that distinct kinetic green paired with an electric pink as vines drape over a mason wall.
This was our backdrop for Reef’s 2018 lifestyle shoot. A product-first approach intended to show the breath of the product line set in the location it was designed for - the beach.
ROLL - Concept Development, On-Location Art Direction, Design
CREDITS
Creative Director - Tait Hawes
Photographer - Tim Barber
Production - Summer Jax
Models - Cenit Nadir & Evan Geiselman
CHRIS SCHINDLER, San Diego, Ca